Té

Rooted in the cultural energy of Montreal with nods to New York and London, this brand concept captures the texture of late 80s and early 90s urban life. Layered materials, film grain, halftones, and metal surfaces create depth, while subtle North African influences introduce heritage and character. Typography blends expressive script with bold, structured sans serifs. Retro labeling, stacked layouts, and oversized compositions bring a confident, culturally grounded presence across packaging and campaigns.

Té

Rooted in the cultural energy of Montreal with nods to New York and London, this brand concept captures the texture of late 80s and early 90s urban life. Layered materials, film grain, halftones, and metal surfaces create depth, while subtle North African influences introduce heritage and character. Typography blends expressive script with bold, structured sans serifs. Retro labeling, stacked layouts, and oversized compositions bring a confident, culturally grounded presence across packaging and campaigns.

Té

Rooted in the cultural energy of Montreal with nods to New York and London, this brand concept captures the texture of late 80s and early 90s urban life. Layered materials, film grain, halftones, and metal surfaces create depth, while subtle North African influences introduce heritage and character. Typography blends expressive script with bold, structured sans serifs. Retro labeling, stacked layouts, and oversized compositions bring a confident, culturally grounded presence across packaging and campaigns.

Service

Branding + Package Design

Service

Branding + Package Design

Service

Branding + Package Design

Te Logo
Te Logo

Project Details

Brand Identity

The process began with a moodboard to define the visual direction, which informed the development of the color palette, typography, and logo concept. This created a clear and cohesive brand identity and visual system. The system was then carried into packaging design, translating the brand into a physical product through consistent use of color, typography, and layout.

Packaging

Material contrast defines the experience. Matte, tactile surfaces are paired with smoother finishes to create depth while keeping the design minimal. Each format, from box to pouch to vessel, follows the same logic, creating a unified and recognizable presence.

It is designed to sit naturally within a space, as an object that feels considered, refined, and meant to be kept.